Price: $19.99 - $27.99
(as of Oct 24, 2025 04:39:49 UTC – Details)
The big, unexpected idea in this book is that Product-Led-Growth can be combined perfectly with your existing sales team. Even if you’ve been growing your business through traditional sales, there are so many ways the product can help you reach new customers, drive retention, and help you expand.
What you can expect to learn from this book:
How to leverage PLG to grow your business, beyond the Slack and Zoom stories everybody knows about.How to drive Go-to-Market efficiency by using the product to capture, warm up and qualify leads for your sales team.How the product can make retention and expansion the core drivers of growth in your business.How to prevent cannibalization of your existing revenue when adding PLG.How to start your PLG journey without having to transform your entire company.
The different use cases for PLG are laid out in the book and explained in the context of an existing sales organization. Included also are tips for simple experiments you can start running today, to see which product-led approach can help you drive your business goals.
If your business isn’t looking into this, then your competition likely is. Order this book today to learn how modern B2B businesses go to market by combining Product-Led Growth with the human touch of the sales team.
The book includes 7 interviews with leaders in the space:
Ben Williams from The Product-Led GeekFranciska Dethlefsen from AmplitudeJapna Sethi from CalendlyKyle Poyar from Openview and Growth UnhingedLeah Tharin from Leah’s ProducTeaPekka Koskinen from Leadfeeder and DealfrontTodd Olson from Pendo
“Product-Led Growth is more of a dimmer switch than an On/Off switch.”
– Kyle Poyar
“Product-Led Sales is about understanding where people are in their user journey and then finding the right way to engage with them.”
– Leah Tharin
“Our customers wanted [a self-serve plan] and it would drive efficiency internally, so our sales team can focus at the higher price points.”
– Franciska Dethlefsen
“If people aren’t thinking about ways to use some level of product-led techniques, then there’s a risk of being left behind.”
– Todd Olson
ASIN : B0CXFDDKMD
Publisher : Vincent Jong
Accessibility : Learn more
Publication date : March 14, 2024
Language : English
File size : 3.8 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 146 pages
ISBN-13 : 978-8409598038
Page Flip : Enabled
Best Sellers Rank: #1,170,103 in Kindle Store (See Top 100 in Kindle Store) #141 in Product Management #316 in Sales & Selling Management #2,014 in Marketing (Kindle Store)
Customer Reviews: 4.6 4.6 out of 5 stars 15 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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